Present & future


Natural at ISM KOLN 2014

21 January 2014

ISM Cologne is the world’s largest trade fair for sweets and snacks.
As usually, Natural ran an exhibition stand at this important event.

The Fair ended up with impressive numbers: over 1450 exhibitors from over 70 countries, over 35.000 trade visitors from about 140 countries visited the exhibition halls. “The ISM has once again sustainably underlined its central role for the international confectionery and snack item industry. The ISM format is unique in this dimension,” is how Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH, summed up the results.

As always, we were proud to have offered for tasting our delicious cakes. Thanks to the position of the company Natural on the sweet and snack market and thanks to our portfolio of products, we succeeded to conclude partnerships that would make our products available all over Europe.
The market is more dynamic than ever, and there are more and more ideas for innovation: from flavors and aromas to shapes, and we are looking forward to implementing these innovations and to impress you!

“We use only improved ingredients for the best sweet results. But the most important ingredient is love!”

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